If you’re buying or selling Texas land in 2026, the market is telling us something important: Texas land is still valuable, but buyers are becoming more selective.

According to the Texas Real Estate Research Center at Texas A&M University, the statewide rural land price reached $5,218 per acre in the second quarter of 2026, essentially unchanged from the previous quarter but 3.27% higher than the same period last year.

That stability is notable. After several years of extraordinary appreciation, the Texas land market appears to be settling into a more mature phase.

But statewide averages can be misleading. Texas is simply too large and diverse to have one land market.

The Austin–Waco–Hill Country region, which includes much of the Central Texas ranch market, reached $8,040 per acre in Q2, an 8.63% year-over-year increase. Sales increased 2.61%, while total acres sold increased 2.92%. Total dollar volume rose 11.81% to approximately $425 million.

That’s a considerably different story from some other parts of Texas.

South Texas also showed improving activity, with sales increasing more than 26% year over year and acreage sold increasing nearly 7%. Meanwhile, the Panhandle–South Plains region experienced a 7.53% decline in price per acre.

One of the most important numbers for landowners, however, may not be price.

Total acres sold statewide fell 12.57% year over year in Q2. Total dollar volume fell 9.72%. At the same time, the number of reported transactions increased 4.34%.

In other words, more transactions are occurring, but the properties changing hands are generally smaller.

That tells us something about today’s buyer: there is demand, but buyers are paying close attention to what they’re getting for their money.

For ranch buyers, factors such as water, improvements, fencing, access, wildlife, hunting potential, agricultural production, development potential and proximity to growing communities can make an enormous difference in value.

For sellers, this means pricing a ranch correctly matters.

The Texas Real Estate Research Center describes the current market as a “standoff” between buyers and sellers. Some owners remain comfortable waiting for their price, while some buyers are waiting for better buying conditions.

That creates an interesting opportunity for well-prepared properties.

The Texas land market isn’t dead. It’s becoming more selective.

A great ranch with the right combination of location, water, improvements and land characteristics can still attract serious buyers. But today’s buyer is much more likely to compare properties carefully and negotiate based on actual value.

For Texas landowners considering selling, the question isn’t simply, “What is my neighbor asking?”

The better question is:

“What is my property actually worth in today’s market, and what can we do to present that value to the right buyer?”

At The Ranch Broker, that’s where local knowledge, careful market analysis and an understanding of Texas land come together.

Because when you’re selling a Texas ranch, you’re not selling just acres.

You’re selling the opportunity to own a piece of Texas.

Lem Lewis

210-275-3551

lem@theranchbroker.com

How to Sell Your Ranch in Central Texas

Selling a ranch in Central Texas is different from selling a house in town. Buyers aren’t just purchasing land—they’re investing in a lifestyle, a business opportunity, a recreation property, or a legacy. The way a ranch is presented can have a major impact on both the selling price and the time it spends on the market.

The first step is understanding what makes your property valuable. Factors such as water resources, road frontage, wildlife habitat, grazing capacity, fencing, improvements, and proximity to growing communities all influence a ranch’s appeal. In today’s market, many buyers are looking for a combination of recreation, privacy, and long-term investment potential.

Before listing, gather important documents such as surveys, tax information, grazing leases, wildlife management plans, and records of improvements. Having this information organized helps buyers gain confidence and can speed up the sales process.

Professional photography and video have become essential tools for ranch marketing. Aerial imagery can showcase the property’s layout, water features, topography, and overall beauty in ways that traditional photos cannot. Buyers often begin their search online, making first impressions more important than ever.

Pricing the ranch correctly is equally important. Overpricing can cause a property to sit on the market and become stale, while underpricing may leave money on the table. A broker experienced in ranch land sales can help evaluate comparable sales, current market conditions, and the unique features that set your property apart.

Marketing should extend beyond local advertising. Today’s ranch buyers may come from other parts of Texas or from across the country. A comprehensive marketing strategy that includes online listings, social media, email campaigns, video tours, and industry connections can dramatically increase exposure.

Finally, be prepared for buyer due diligence. Questions about water, minerals, easements, taxes, access, and land use are common. Sellers who are transparent and responsive throughout the process often experience smoother transactions.

Central Texas remains one of the most desirable regions in the country for ranch ownership. With proper preparation, professional marketing, and knowledgeable representation, selling your ranch can be a rewarding process that helps you maximize the value of your investment.

Whether you’re selling a family ranch that’s been held for generations or an investment property you’ve owned for years, taking the time to prepare and market the property correctly can make all the difference.

If you’re looking to sell a ranch or ranch land for sale in The Texas Hill County, don’t just think acreage. Buy legacy.

Lem Lewis

210-275-3551

lem@theranchbroker.com

What Serious Buyers Need To Know

What is 1-d-1 Open Space Valuation?

Under Texas law, qualifying land is taxed based on its productivity value—not market value. Texas Comptroller of Public Accounts explains that this means land is appraised on its ability to produce agricultural goods like cattle, hay, or crops, which is typically far lower than what the land would sell for on the open market. (Texas Comptroller)

To qualify, land must generally:

• Be used for agriculture 5 of the past 7 years
• Meet local “intensity standards” (stocking rates, production levels, etc.) (LegalClarity)

In the Hill Country, that usually means:

• cattle grazing
• hay production
• goat or sheep operations

This valuation keeps many ranches financially viable—without it, taxes could exceed what the land produces.

What is Wildlife Valuation?

Wildlife valuation is not a separate exemption—it’s actually a type of 1-d-1 valuation.

In 1995, Texas passed a constitutional amendment allowing landowners to switch from traditional ag use to wildlife management while keeping the same tax benefits. (wildlifetaxvaluation.com)

To qualify, the land must already be under 1-d-1 ag valuation before converting. (Texas Parks & Wildlife Department)

Instead of running livestock, the landowner manages for native species like:

• whitetail deer
• turkey
• quail

2. Why It Matters in the Hill Country

In places like Burnet, Lampasas, and San Saba counties, land values have climbed sharply. Without 1-d-1 valuation, taxes would be based on full market value—which can be unsustainable.

This system:

• keeps ranch land from being forced into development
• encourages responsible land stewardship
• allows smaller landowners to hold property long-term

As Texas Parks and Wildlife Department notes, wildlife valuation also helps preserve habitat and native species while maintaining tax relief. (Texas Parks & Wildlife Department)

What Does “Wildlife Management” Require?

This is where many people get tripped up—it’s not passive.

Landowners must actively perform at least 3 of 7 approved practices, including:

• habitat control (brush management, grazing plans)
• supplemental water or feeding
• predator control
• population monitoring (Texas Parks & Wildlife Department)

You’ll also need a written wildlife management plan filed with your county appraisal district.

Bottom Line

1-d-1 valuation—whether through traditional agriculture or wildlife management—is one of the most important tools for landowners in the Texas Hill Country.

But it comes with responsibility:

• you must meet usage requirements
• document your practices
• and stay consistent year after year

Done right, it allows you to hold land, improve it, and pass it on—without being taxed out of it.

If you’re looking at ranch land for sale in The Texas Hill County, don’t just buy acreage. Buy usability.

Lem Lewis

210-275-3551

lem@theranchbroker.com

What Serious Buyers Need To Know

1. Water Is Everything

In Central Texas ranch property, water determines value.

Ask:

• Is there a well? How deep?
• What is the production rate (GPM)?
• Are there stock tanks? Are they seasonal?
• Is the property in a groundwater district?

A ranch without dependable water isn’t a ranch — it’s scenery.

2. Understand the Ag Exemption

Most ranch land for sale in Burnet County carries an agricultural exemption.

You need to know:

• Is it currently qualified?
• How many animal units are required?
• Has the use been consistent for the past 5 years?

Losing an ag exemption can dramatically increase property taxes. That’s not a small detail.

3. Grazing and Carrying Capacity

This isn’t East Texas. Grass matters.

Burnet County properties vary from:

• Improved pasture
• Native grass
• Heavy cedar cover
• Rockier hill country terrain

Carrying capacity depends on:

• Rainfall
• Soil type
• Brush management history

If you plan to run cattle, the land must support it.

4. Access and Improvements

Buyers often focus on acreage — but access drives long-term value.

Look for:

• Paved frontage vs. deeded easement
• Fencing condition
• Working pens or barns
• Power access

Good improvements save real money.

5. Know the Market

The market for Texas Hill Country ranch property is steady, but quality tracts move quickly.

Well-watered, well-located ranches near:

• Burnet
• Bertram
• Lampasas line
• Buchanan Lake area

… tend to draw strong buyer interest.

If you’re looking at ranch land for sale in Burnet County, don’t just buy acreage. Buy usability.

Lem Lewis

210-275-3551

lem@theranchbroker.com